January 16th, 2012

Recipes. What makes you want to try them?

There was an interesting bit in the Wall Street Journal over the weekend detailing the “rules of attraction” where recipes are involved. What makes a home cook want to try a recipe? Is it a short list of ingredients? Is there zero prep? Are there easy-to-obtain-yet-somewhat-exotic-ingredients involved? What about the way the food is described? Does the language of the recipe make you want to lick the pages of your cookbook?

The piece is written by cookbook author Rozanne Gold and it’s quite fascinating. Check it out by clicking on the image below.

6 notes
food recipes writing recipes
dinner time. lunch time. snack time.
i love food all the time. thankfully, i have a job that involves food.
which is fun. and amazing.

i’m a baker, and i own a bakery. i love to eat, and i love to cook - most importantly i love to share food with others.

and that’s what sprinklefingers is for - to share my food thoughts and dreams and wishes with you.

right now i’m wishing dinner was ready.

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