i get quite a few strange publications sent to my attention at work. before owning a bakery, i had no idea that there was such a vast amount of magazines focusing on ‘volume baking’ and ‘production technology.’ but there are.
two such publications arrived in my in-box just yesterday.
the back cover of one of them features a product that made me throw up in my mouth a little bit. it’s called trancendim and the ad headline says, “make a healthier claim with high diglycerides” and it’s followed up with, “a fat structuring agent that allows zero trans oils to melt in your mouth.” WHAT?
the ad features photos of french fries, and also states that “applications (for trancendim) include frying, cakes, cookies, donuts, Danish, icing, puff pastries and laminated products.”
it keeps getting more disgusting!
so, i went on a little trip to the url listed in the ad. and, boy, am i so glad i did!
the fine people who bring us trancendim also manufacture a vast array of preservatives and other whosie-whatsits that provide longer shelf life for (their words) artisan baked goods.
now, maybe this is just me, but i really think anyone who says they produce ‘artisan’ baked goods probably shouldn’t be buying ingredients from a chemical manufacturer, right? i mean, part of being an artisan baker is that you actually want to produce a delicious, authentic product…not something that utilizes a slew of chemicals, right?
or am i the one who’s wrong here, producing our product from scratch day after day after day? are we in the minority? good lord, i sincerely hope not.
and now, for your reading pleasure, i give you cakesoft…
[this is, word for word, a press release i found on the manufacturer’s website.]
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FOR IMMEDIATE RELEASE
December 4, 2009
Bethany Jagels
Caravan Ingredients
913-890-5541
bjagels@caravaningredients.com
CAKESOFT – KEEP CAKE FRESHER, LONGER
Caravan Ingredients has developed an extended shelf life product called Cakesoft. This product greatly reduces cake staling by keeping cake soft, moist and yet resilient. Extend shelf life in any cake form including snack cakes, sheet cakes, muffins, cake donuts and even angel food cake. Due to angel food cakes fat free formulation, an extended shelf life is typically impossible. With Cakesoft, angel food cake can remain fresh on the shelf for not just days, but weeks; which will ultimately decrease waste. To learn how to keep your cake products tasting as fresh on the day they are consumed as the day they were made, call Caravan Ingredients at 800.669.4092.
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what does all of this mean?
to me it means i’d better know damn sure how something i’m about to pay for and then put in my body is made. if we work so hard at home to reduce the amount of weird chemicals and processed foods in our diet, it doesn’t seem fair that it can all be undone by one baked good that’s most likely described as wholesome and artisan. blech.